synura

final product

credits:

script
direction
animation

this project began when the client requested an explainer video for their web-based service.

after gaining a deep understanding of their offering and how clients would interact with it, I developed a script. This script was presented alongside a proposed voiceover and rough storyboard visuals.

first script & storyboard

the client provided their existing branding and guidelines, which I passed to a designer for developing new elements. The designer delivered Illustrator files, which I then reconstructed in After Effects to allow for animation.

files provided by the client

files delivered by the designer

the project went through review stages for the script & storyboard, design, animation, sound design.

during the final animation review, the client opted for a "dark mode" design, which better aligned with their brand identity.

final script & storyboard